CUPERTINO, Ca. – Speaking to investors at Apple headquarters in northern California this week, CEO Tim Cook unveiled plans to launch a new chain of retail locations throughout the United States and Canada this fall. Cook said the App Store, which is based on the concept of Apple’s existing digital distribution platform by the same name, will revolutionize the way people download Apps.
“What we’re doing is building and fortifying relationships within the Apple community,” Cook explained. “By providing users with the unique ability to interact with our staff on a personal level, we’re enhancing the Apple experience and strengthening our already-loyal customer base.”
Beginning October 1, 2016, Apple users will be able to walk into any App Store and browse Apple’s immense library of free and paid Apps. “You’ll have the ability to meet and consult one on one with our highly knowledgeable and enthusiastic App Specialists before selecting the App that best suits your needs,” Cook said. Or, if you already know what you want, simply schedule an appointment at the Download Dock – the App Store equivalent to the Genius Bar – and a specialist will assist you with installing or updating an App.
In the days leading up to the App Store’s grand opening, Apple is set to release an iOS update that will completely eliminate the App Store icon and digital distribution platform from all Apple devices. “The new update will affect all fourth generation Apple TV, iPhone, iPad, and iPod Touch devices,” Cook said.
Apple’s revolutionary new App Store is scheduled to open nationwide on October 1st. However, in a press briefing published Thursday on its official website, Apple announced that a handful of stores will open a month early in select cities including Philadelphia, Pennsylvania; Los Angeles, California; and Tyson’s Corner, Virginia.